Thursday, February 19, 2015

Adaptation Semiotic Data Elaboration Blog Post

 

Adaptation Semiotic Data Elaboration Blog Post

 
 
 

In 1967   The Association Never My Love

Social History

Climax of liberalism, Civil rights movement, the women’s movement, the counterculture revolution, the cold war détente

Many singers released their songs in 1960s. They compete to others for their quality of songs and performance (especially singing ability and rendering of musical instrument ability.)

Syntagmatic

-Everyone wears casual clothes. They wear Jeans and shirts. These casual clothes make people feel the song is familiar to people’s daily lives.

-Background is really simple. Pool side. There are no gorgeous set for performance. Just singers and musical instruments.

-Nobody stands out. Every member is shown equally. Audience can concentrate on their singing performance.

-The rhythm is very slow and makes people relax.

 
 
 

Present

Social History

Decreasing the population, declining number of children, becoming aging society, getting married later

A huge number of singers compete to others with not only their singing ability, but also their originalities, such as attractive face, acrobatic performance, gorgeous clothes and personalities. They much focus on their originality than singing performance because they cannot attract people, so they have to differentiate them from other singers.

Paradigmatic

Replaced a man to Zayn Malik (a member of One Direction), who wears noticeable suits.

-Zayn looks like the leader of the group and main vocal. Others look like just the musical instrument performer.

-Just one person stands out. Audiences probably focus on him unconsciously and remember the band. In 1967, this style of performance would be strange; however, this style is obviously accepted by society in modern Japanese society. Many bands try to stand out just one of the member and make audiences focus on the person during their performance.

 

3 comments:

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  2. I understand the change you've explained of the band/group from the 60s to now, but I felt that more connection to the social history would have helped understand the transition better. The history given feels like a separate part of the information versus enhancing on the ideas you had.

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  3. I agree. More elaboration on the social history of the 60s and the present would have helped me understand your argument a lot better. I can understand how the different dress of the people in the videos/music helped to change the mood, but how has the mood and dress of people ultimately changed since the 60s? That's the question you have to answer at this point.

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